THE 22 IMMUTABLE LAWS OF BRANDING ~ THE 22 IMMUTABLE LAWS OF BRANDING The Law of Expansion The power of brand is inversely proportional to its scope The emphasis in most companies is on the short term Line extension mega branding variable pricing and a host of other sophisticated marketing techniques are being used to milk brands rather than build them The 22 Immutable Laws of Branding How to Build a Product ~ In The 22 Immutable Laws of Branding marketing guru Al Ries together with Laura Ries has put together the authoritative work on br Think Nike Starbucks Xerox and Kleenex and youre thinking brands in the biggest and most lucrative sense The 22 Immutable Laws of Branding How to ~ Smart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries

The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.The 22 Immutable Laws of Branding Ries Al Ries Laura ~ Smart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

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